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Here you will find interesting announcements, statements and essays around automated safety and ASO company news.
For 15 years, Pascal Stoop and his company VRD ASO France have been partners of ASO. At a working meeting last week, Head of Product Management Nick Klause presented Pascal with a certificate and a small gift. We thank you for the successful partnership so far and look forward to many more years of cooperation!
As every year in June, ASO was able to welcome numerous partners at the international sales meeting in Lippstadt at the beginning of this week. 26 partners from Europe and the USA as well as employees discussed successes, strategies and new market segments. Of course, this opportunity was also used to take a look at the current status of the production hall expansion. On Tuesday evening, the focus was on team building: partners and colleagues were introduced to the secrets of the barbeque and, together with the grill masters, took care of their own physical well-being. Chickens, salmon, ribs, burgers, vegetables and even a New York cheesecake were prepared on grill and smoker in the best summer weather.
This year, particular attention was paid to activities in market segments in which ASO sees great growth potential in the future. These include Ground Support Equipment and Agricultural Automation. In the course of a workshop, experience gained so far was exchanged, developments presented and the route set for the coming months.
Once again, the partners from the United Kingdom were won an award: Despite the uncertainties resulting from the threat of Brexit, EasyGates from Birmingham achieved the greatest business growth of all ASO partners. Tony Gooding and Stuart Roddy received a certificate and a small gift.
After two days of lively exchange, it was clear that the ASO family in Europe and the USA would continue to grow together and celebrate new successes. With renewed vigour, the aim is now to make the 2nd half of 2019 as successful as the previous one.
We gave them a challenge and they rose to it: The ASO apprentices were able to prove their skills and their creativity far away from the schedule. The task: The creation of videos about the company. The focus was on one of the main sales products, the SENTIR edge contact edge and the quality assurance processes at ASO.
The apprentices completed the project on their own responsibility and without any camera experience. Definitely not an easy task. From writing a screenplay, planning the shooting days to music selection and final editing - the result shows: with teamwork, perseverance, creativity and commitment, all tasks can be mastered.
This will not be the last apprentice project. At ASO, we place great value on cross-departmental knowledge, the promotion of self-employment and thinking "outside the box. We are excited about the videos, have a look at the results for yourself:
Once again, ASO attended the biggest door show in North America which had teamed up with Fencetech/Metalfab and NOMMA for the first time. Over the course of the two-day event with thousands of visitors and an estimated 430 exhibitors, they presented not only new and already well-known safety packages for every kind of door and gate, but also debuted the new booth design. ASO's proven Plug'N'Sense System for the quick and easy self-assembly of their safety edges was on display and ready for hands-on experience - and once again got high praise from new and existing customers. "We even had customers who don't buy directly from ASO stop by to say hello and thank us for a great product", says Olaf Grobe, Vice President Sales USA at ASO Inc. "We also had talks about products we're currently developing such as our light curtain LISENS grid, not only for the North American market but the European one as well, so we expect to be able expand our business and market presence in the U.S. and Canada even further. This year'S IDAExpo has once again been a great success." ASO is already looking forward to next years event in Salt Lake City, Utah.
Soltekin from Spain has been a sales partner of ASO for more than 15 years. Of course, this called for a little celebration: Head of Sales Europe Dirk Danzebrink presented Manuel Gonzalez at the spring meeting in Barcelona the appropriate certificate and a present. To the next 15 years!
Good news for the end of the year: In January 2019, ASO Safety Solutions opens its first Asian subsidiary in Nanjing, China.
The foundation deed reached ASO a few days ago.
"We are proud and relieved to be able to adapt to the requirements and needs of our steadily growing Asian customer base", says Frank Lichtenfeld, Head of Sales Asia Pacific at ASO GmbH and from 2019 also Managing Director of ASO Safety Solutions Nanjing Co. Ltd.
From January 2019, ASO will be locally present to provide customer support, project and product consulting as well as direct deliveries via its subsidiary in China.
"The foundation is an urgently needed step not only to serve existing customers better, but also to generate further potential in the Asian market", Lichtenfeld continues.
Helmut Friedrich, owner and CEO of the German parent company, adds: "In the medium term, ASO will also open a production facility in Asia in addition to the trading company, in order to meet local requirements and offer even better service.
However, ASO is not only growing in Asia.
At its headquarters in Lippstadt, around 5 million euros will be invested in building extension and production equipment over the next 12 months.
Even the premises and production capacities in the USA will be expanded in order to improve the entire process chain, from production to delivery.
ASO Safety Solutions exhibited for the first time at the GSE Expo in Las Vegas from October 2-4, the only show in the United States dedicated to ground handling equipment at airports. 227 exhibitors, a 30% increase compared to 2016, and 2560 interested visitors were proof enough that safety for aviation ground handling equipment is becoming more and more important.
On display at the ASO booth were proven SENTIR bumper® safety bumpers and SENTIR edge® safety edges for automated moving maintenance platforms, scissor lifts and further equipment. Video sequences illustrated diverse application fields and the function of ASO's products. The booth's highlight was a sprinkler simulator for the testing of safety bumpers.
"The expo provided great opportunities to network within the Ground Support Equipment industry and exchange information on the latest technologies. ASO gained good insights into the operating conditions and requirements of ground handling equipment", says Olaf Grobe, Vice President Sales USA at ASO Safety Solutions.
In addition to the major OEMs in the industry, ASO also met representatives of established airlines. The airlines deal with the challenges of safety on machinery, aircraft and operators on a daily basis and therefore have a great interest in the latest developments in the industry.
ASO is already looking forward to the next show and is excited about this year's outcome!
ASO launches another extrusion line for the production of safety contact edges, thus increasing production capacities. In addition to increased output, the second system will also offer more opportunities for testing in order to optimise existing products and drive innovations forward.
In the past few weeks, the production facilities have been converted for this purpose, and further measures are already planned: In order to meet the increasing demand for tactile safety sensors, the existing production area will be expanded by approx. 2,500 sqm in the near future; planning and preparations for this are in full swing.
This year, ASO welcomed once again numerous partners to the international sales meeting in Lippstadt. 29 participants, consisting of employees of ASO GmbH, the US branch of ASO and ten European distribution partners, exchanged views on market trends and different sales strategies over two days. In order to strengthen working relationships among each other, the "ASO Olympics" were held near the Moehne Reservoir. In all kinds of activities, the participants were able to demonstrate not only their physical and mental abilities, but also their potential for teamwork. Afterwards there was a rich barbecue buffet for refreshment.
The main focus of the partner event this time was the current business development in the respective markets and market segments and a workshop with product training on ASO's new light curtain solution "LISENS". During the sales meeting, concrete results and recommendations for action were worked out in order to expand the market positions in the various countries, launch the new "LISENS" product series and develop the new market segment "Ground Support Equipment at Airports".
There was also reason to celebrate at the Partner Event: ASO CEO Helmut Friedrich and Dirk Danzebrink, Head of Sales Europe, congratulated three partners on the anniversary. Bibus Menos from Poland has been a Competence Partner of ASO for 20 years, AB Matic from Belgium for 15 years and EasyGates from Great Britain for 10 years now. The participating representatives of the partner companies, Michal Stankiewicz and Marek Palinski (Bibus Menos), Kris Vanduffel (AB Matic) as well as Tony Gooding and Stuart Roddy (EasyGates), each received a certificate and a small gift.
Conclusion after two days: A very successful and harmonious meeting of the European ASO family and the US branch with a lively exchange of ideas and information, at which momentum for the successful organization of the 2nd half of 2018 was gained.
Once again this year, ASO Safety Solutions presented proven and new products from the field of safety sensors and door controls at R+T 2018, the leading international trade fair for the door and gate industry. On the approx. 135 sqm stand, the exhibited products and ASO consultants were always surrounded by visitors. The numerous visitors to the ASO stand were particularly interested in the new modular control generation DRICO, including the associated APP, the newly introduced LISENS light curtain with which ASO enters the area of contactless safety equipment, as well as the ELMON Bluetooth transmission system, the first wireless signal transmission by security experts from Lippstadt. Of course, the visitors also focused on the broadest portfolio of contact profiles in the market.
Unanimous opinion: The new products optimally complement the ASO portfolio and set new standards for more comfort and safety.
The evaluation of the fair was correspondingly positive. We were able to establish significantly more contacts and hold promising discussions than at the last R+T. We are very satisfied with this result,"says Dirk Danzebrink, Head of Sales Europe at ASO Safety Solutions. Danzebrink continues:"With around 65,000 visitors and more than 1,000 exhibitors, this trade fair is the yardstick for innovation and the development of the industry. With our tried and tested contact profiles and controls, the LISENS light curtain and the new wireless signal transmission from the ELMON product range, we provide our customers with a complete portfolio of security solutions for doors and gates. The feedback from our customers and guests was consistently positive, so that we approach our tasks with a great deal of optimism and self-confidence".
The booth of ASO Safety Solutions presented itself for the first time in elegant anthracite with red colour accents and thus reflected the new corporate design, which was introduced together with the new website at the end of 2016. With interactive video sequences and iPad stations on the one hand and controllable gate models as well as product samples on the other hand, digital and conventional elements were combined to present the ASO products. Customers, partners and employees came to a clear vote:"The best exhibition stand ASO has had so far".
With the new SENTIR edge 30.70, ASO Safety Solutions fills a further gap and incorporates a new profile with a height of 70 mm into the safety contact edge portfolio. The profile has a width of 30 mm and is therefore predestined for door types with the necessity of an increased overtravel distance.
The new SENTIR edge is now available with the proven switching chamber and the corresponding Plug`N'Sense system for easy self-assembly. This contact safety edge is available in the versions SENTIR edge 30.70 TT, i.e. with T-base to fit into the corresponding ASO aluminium profile (or other commercial profiles) and 30.70 TTLa featuring a sealing lip.
Of course, individual adaptations can also be made according to your specifications in ASO's own extrusion line.
For further information on this new profile, please do not hesitate to contact our sales team at email@example.com.
There are personnel changes at ASO GmbH Antriebsteuerung und Steuerungstechnik, which on the one hand reflect the growing requirements for communication and regulatory compliance and, on the other, the expansion of business into the Asia region. Melissa Ross is now Head of Communication and Compliance, while Frank Lichtenfeld is the new Head of Sales Asia Pacific / Strategic Business Development. For the Europe region, Dirk Danzebrink remains as Head of Sales Europe, while the North American market is managed by the subsidiary ASO Inc. in Rockaway, New Jersey.
Since joining the company in April 2015, Melissa Ross has worked as an assistant to the ASO Safety management team. In her new role, she is responsible for marketing and communication as well as compliance management. Frank Lichtenfeld joined ASO in early 2017 to reinforce the International Sales Team. Prior to this, he had worked for a large company in the automotive industry for many years, where he was responsible for international sales. His new role now includes the expansion of international sales, particularly in the Asia-Pacific region, and strategic business development.
"I have known and appreciated Frank Lichtenfeld for a long time, and I am delighted to be able to win him for ASO Safety Solutions. In Frank we have an experienced colleague who is well-versed in the Asia-Pacific market and will look after our existing and new customers." Melissa Ross has demonstrated her qualities in the relatively short period at ASO and, among other things, supported the website relaunch last year. For us, the appointment of Ms. Ross was the logical step to expand our communications activities and compliance management," says Managing Director Helmut Friedrich.
A few weeks ago we announced that our INDUS sets type "compact S" now come equipped with a new kind of steel cable featuring two additional wires. We are now offering remaining amounts of the previous model in our limited time Special Sale. The following sets from our previous INDUS series are now available at a discounted price of .... Euros each:
- INDUS compact classic 74-312 Set S
- INDUS compact rail 71-242 Set S
Special price: EUR 111,00 (valid for purchases of 9 and x-times 9 sets)
Offer valid from 01 to 31 July, 2017 – orders can be placed immediately.
Call now, our Sales team is looking forward to advise you!
At the end of last week, our latest intern from overseas, started his long journey home: After three months in Lippstadt, he is now returning home to Perth, Australia. Alex studies Mechatronics at Curtin University. His internship was arranged by the International Offcie of HSHL University of Applied Sciences Hamm-Lippstadt. At ASO, Alex first got to know the production - as it is custom - and the assisted the R&D department, especially with data sourcing in the area of non-linear simulation.
Alex carried out simulations and took high-speed photographs to compare theory and practice. During the last part of his internship, he looked into optimisation possibilities of our products, based on his simulations. "I've learned so much here and got a lot of hands-on experience which is going to help me a lot in the future. It was great fun and I've made a lot of new friends," he says.
CEO Helmut Friedrich and Head of R&D Markus Horstkemper bid farewell to Alex - and presented him with a few souvenirs: An illustrated book about Lippstadt, a box of chocolates made in Lippstadt for mum and a bottle of spirits. And because Alex was so successful in helping ASO with simulations, we are looking forward to welcoming another international intern later this year.
ASO Inc. announced today that President Helmut Friedrich has appointed Simon Rockel and Svenja Sperlich to join him on the executive board. Simon and Svenja are taking over from Tom Polistina who has gone into retirement, but will still support the company with his expert knowledge.
Simon assumes the position of Executive Vice President and will act as representative of the President, especially in association activities. His responsibilities also lie in Technical Sales.
Svenja has been appointed Vice President Administration & Finance, leading the administrative departments, as well as Human Resources and Finance.
„Simon and Svenja both have been with ASO Inc. for more than three years and during this time have been key players in greatly enhancing our business performance“, says President Helmut Friedrich. „I have great confidence they will lead the company to even greater success.“
We wish both of them good luck!
ASO is glad to welcome new people in the company:
Dirk Danzebrink is the new Head of Sales Europe and leads the ASO Sales department, Oleg Matis strengthens ASO as Software Engineer, Egbert Broermann is technical Product Designer and supports the Documentation department and Annette Benstem joins the family as commercial clerk.
Earlier this year Klaus Kleiner joined ASO as new Quality Manager and Philipp Rother as Purchaser.
We warmly welcome you all and wish you all the best for your new jobs!
Good news from ASO: At the beginning of the year 2016 Daniel Verhufen was appointed CFO and is now part of the managment board.
He is taking responsibility for the operating fields Purchase, Finance and Sales whilst Helmut Friedrich is responsible for the fields Operations and R&D.
We wish Daniel Verhufen all the best and much success!
The first generation of the Plug´N´Sense System was launched in 2012 and started a little revolution. Intense training was not necessary anymore to assemble a safety contact edge. After reading the instructions and a practical try one was enabled to assemble a complete and well-functioning contact edge. Since then several imitations failed regarding simplicity, compactness and reliability.
Even more bad news for the competition: the new Plug´N´Sense System with KS 4 plug is available for order at attractive prices from now on. The two contact edges SENTIR edge 25.30 and 25.45 are available with the Plug´N´Sense System.
In the course of the year, further SENTIR edge designs will be launched, that also work with the new system. In the medium-term the whole SENTIR edge range is supposed to be available with the Plug´N´Sense System.
From January 12-15 ASO Safety Solutions will exhibit at FenceTech in Nashville, Tennessee. FenceTech is organized by AFA (American Fence Association)and is the major show for fencing equipment in the USA.
ASO will present its safety components for sliding gates.
If you would like more information, simply visit www.americanfenceassociation.com/fencetech/.
On October 15th, exactly 30 years ago, the ASO GmbH was founded in Salzkotten (Germany). At this point nobody could foresee ASO´s development in the present.
Three decades later Managing Director Helmut Friedrich can look at an eventful company history: Today ASO Safety Solutions develops, produces and distributes sensors and drive technology for the door, gate and mechanical engineering market at 5 locations all around the world.
A special milestone of the recent company history is the relocation of ASO´s headquarter from Salzkotten to Lippstadt at the beginning of 2014. The relocation emphasizes the positive development of ASO.
The next important step will be the R+T 2015 in Stuttgart. R+T is the most important trade show for the worldwide door and gate market and ASO expects it to be as successful as in the past years!
The GSC is coming closer and closer. On October 14 one of the leading door & gate symposiums will open its doors at Village Hotel Dudley (near Birmingham). Register quickly and secure your place: www.gate-safety-comference.com.
Attendees will be able to listen to both, interesting and helpful lectures from companies and institutions like DHF, Nsi, HSE, GTE, ASO and EasyGates. Therefore the who-is-who of the UK door & gate market is represented, a great chance for beginning and experienced networkers to keep in touch.
We are looking forward to seeing you there!